Until today, Sony was one of the few manufacturers to create 4 different segments in the mirrorless market – from the budget Sony NEX-3 series to the feature-rich NEX-7 for enthusiasts and professionals. Having entered the mirrorless market with NEX-series cameras that sported smaller APS-C sensors seen in budget DSLRs, Sony has been probing the market with a number of different mirrorless options. Lastly, most manufacturers realized that they would have a hard time competing with the mature DSLR market that has been historically soaring in popularity due to high demand and lower than ever prices. Another factor was the cost of creating a new lens system, which requires a lot of R&D and a long term financial commitment to make a system successful. In addition to the high cost of manufacturing full-frame sensors, integrating a fast and accurate autofocus system and a solid electronic viewfinder with minimal lag and blackouts has been a challenge. Read on to see what we think.Īside from Leica, no other company has been able to offer mirrorless full-frame cameras so far. Some might say that this is the beginning of the end of DSLRs. Sony is shaking up the industry once again with a breakthrough product that will lead the way for others in the future. Today is a very exciting day for the world of photography, because Sony has just announced the world’s first full-frame interchangeable lens mirrorless camera with autofocus capabilities. Back in 2012, we predicted that Sony would release a full-frame camera in 2013 and it seems like our predictions were indeed true. And with Sony’s hard push on the NEX-series cameras, we thought that it was a matter of time until Sony announces a full-frame interchangeable lens mirrorless camera system. Shortly after, Sony released another version of the same camera without an anti-aliasing filter and gave it a slightly different name – Sony RX1R, similar to what Nikon did with the D800 and the D800E. A host of video-friendly features are available for avid vloggers and movie-makers, while the combination and tilting LCD screen and high-res EVF means you will always find the best angle to frame your image, no matter the desired outcome.It has been a little over a year since Sony announced the world’s first fixed lens 35mm full-frame mirrorless camera, the Sony RX1. The performance of this rugged weather-sealed body puts the competition to shame, with a lightning-fast Hybrid AF system, 30 frames per second blackout shooting and dual memory card slots so users can manage the large and plentiful files being created.Īs is to be expected of a Sony Mirrorless camera, the Alpha A1 is still manageable for daily use and travel - it weighs just 737 grams. The Sony Alpha A1 is made for those that demand professional-level imaging of every kind, with its combination of 50MP full-frame EXMOR CMOS sensor and BIONZ X processor producing highly detailed still files and 8K resolution videos. A top of the line model in every sense of the word, the A1 could be thought of as combining every feature Sony has included in previous releases, which have been improved upon and crammed into a portable Mirrorless package. Sony have started the year with a huge bang, with the announcement of the flagship Sony Alpha A1 - it also goes by "The One". The A7C is the perfect vlogging camera if you are aiming for the best-quality audio recordings to go with your videos.Ī 24.2MP full-frame sensor can be found inside the Sony A7C, which can be used to produce highly-detailed photographs in various lighting conditions (even in low light conditions ), while the built-in 5-axis stabilisation system and speedy phase-detection autofocus are available to add professionalism and class to both photos and videos. This camera will be particularly well received by vloggers, thanks to its 4K video capture, side-tilting LCD screen and both microphone and headphone inputs. The A7C is not just notable for its compact build - it captures brilliant photos and videos. This exciting release will appeal to those looking for something that they can take with them as they follow their everyday routine, or as they travel to all corners of the globe - it is in fact the world’s smallest stabilised full-frame camera at the time of release. Leaping onto the market in 2020, the Sony A7C provides would-be full-frame Mirrorless enthusiasts with a more portable entry-point into the range.
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